Makeup base

In this section you will find products such as powders, foundations, concealers and blushes to create the perfect Korean makeup base.

Korean women love glowy glass skin, and both foundations and powders create the impression of smooth and glowing skin by smoothing pores and mixing beautifully with the sebum produced by the skin during the day.

Because skin care in Korea does not end with the morning and night routines, foundations and other base products often contain skin care ingredients such as tea tree oil, mother-of-pearl, collagen and even snail mucin in order to boost skin regeneration as much as possible.

Many Korean products also have very light shades (usually 13-17), which are not easy to find in European products. You should take advantage of this if you feel that you haven't found a foundation or powder light enough for your skin tone before.

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Korean cosmetics as in K-beauty

Korean cosmetics are innovative, high-quality and affordable.

Korean skin care is focusing has a gentle approach, focusing on moisturizing and caring of the skin and regular use of sunscreen. In Korean culture, great importance is placed on youthful skin, which is also associated with general health and self-confidence. Learn the Korean skin care routine easily by exploring from our stores to experience the authentic Korean atmosphere!