About Us

Welcome to the world of Yeppo & Soonsoo - the heart of Baestyle Oy, which beats for Korean cosmetics and culture. Since 2018, we have acted as a trendsetter by bringing the best beauty trends and cultural gems from Korea to Finland and all of Europe. Our company's mission is to promote the innovations and lifestyle of Korean beauty, while supporting the adaptation of our brands to the needs of local customers.


Through our Yeppo & Soonsoo brand, we operate both in our online store and in our brick-and-mortar stores all over Finland, and now we have expanded our operations to Stockholm as well. Our logistics center is located in Vantaa, which enables fast and efficient deliveries to our customers.

In 2023, we received the Finnish online store certificate. 

suomalainen kosmetiikan verkkokauppa




The story of Yeppo & Soonsoo began in 2013, when we opened our first K-beauty store, which was inspired by Korean culture and passion for beautiful skin. Since the beginning, Yeppo has been a place where our customers can experience the authentic South Korean atmosphere. Korean music plays in our stores, authentic scents float in the air, and our shelves and online store always have the newest, trendiest and best k-beauty products.


Set of values

Our company's philosophy is based on accessibility, openness and reliability values. We follow these principles in all our daily activities, and we offer the trendiest Korean brands both in our stores and in our online store.



From our selection you can find the best Korean brands such as BBIA, Anua, Ariul, Acropass, Amuse, Axis-Y, About Tone, Cosnori, Unleashia, Cell Fusion C, SKIN1004, Beauty of Joseon, Round Lab, Ma:nyo Factory and Abib among others. Our goal is to fulfill our customers' many wishes with our carefully curated product selection.


Welcome to experience the best of Korean beauty and culture with us - at Yeppo & Soonsoo, where every product tells a story and every customer experience is a journey towards a new dimension of beauty.